Mascot usage rights
What you can do with your mascot depends on how it was made. Everything below applies once the mascot is paid in full.
Custom mascots (built from scratch)
You own the character. On final payment we transfer to you the copyright in the character design we created for you: the character itself, its look and its name.
- Use the character anywhere: website, social, video, ads, print, signs, vehicles and merchandise.
- We never sell or reuse your character for anyone else.
- The animation work is not part of the transfer (see "Animation work" below). New animations, scenes and outfits are ordered from us.
- We may show your mascot in our portfolio unless you ask us not to.
You get an exclusive licence. We keep ownership of the character; you are the only one who may use it.
- Use it anywhere: website, social, video, ads, print, signs, vehicles and merchandise.
- We never sell or reuse your character for anyone else.
- The licence continues as long as you use the character. New animations and outfits are ordered from us.
- We may show your mascot in our portfolio unless you ask us not to.
Cast mascots (a Reelkix character)
You get a licence, exclusive to your industry in your metro area. The character belongs to the Reelkix cast, so it may appear for businesses in other industries or areas.
- Adding your logo, colours or outfit does not make it a custom mascot. It becomes your white-label version of a cast character, under a white-label licence. Reelkix still owns the character.
- Use your version anywhere: website, social, video, ads, print, signs, vehicles and merchandise.
- The licence continues as long as you use the character. To own a character outright, order a custom mascot.
Animation work (all mascots)
The animation we make (gesture clips, commercials, scenes, intros, GIFs and stickers) and everything behind it (the rig, the 3D files and our tools) stays the property of Reelkix.
- Every video and image we deliver is licensed to you to use for your business, anywhere, for as long as you like.
- You may not edit our animation into new work, resell it, or pass the files to someone else to animate from.
- Owning a custom character means no one else can use that character. It does not hand over the animation files.
What nobody may do
- Use a mascot to mislead people, impersonate someone, or in hateful or illegal content.
- Resell or license the character itself to others, unless you own it outright (custom mascots only).
Questions
Email hello@reelkix.com before you plan an unusual use, such as a product line or a franchise rollout.